In Perfect ALIGNment: The Vessel Miami Sets the Stage for lululemon’s 10-Year ALIGN™ Celebration on the Water
The Vessel didn’t just float; it made waves for lululemon’s immersive summer activation. Against a canvas of coral-tinted sky and Biscayne Bay breezes, our decks became the ultimate playground for over 50 of Miami’s fiercest fitness mavens. From plank to party, here’s how we helped the beloved athleisure brand take alignment to new heights (literally).
First up: Downward dog with a view
Far from a conventional event space, The Vessel Miami offered a 360-degree sensory experience that merged design, nature, and purpose. The evening began with something truly special: a dual-deck yoga session led by lululemon Ambassador Cristina Ortega (@highonyoga). As our carefully curated guest list of influential ladies moved through their flows, The Vessel's innovative design proved its worth. Our spacious twin-deck configuration meant everyone could find their zen without feeling cramped, because nothing kills a warrior pose quite like accidentally kicking your neighbor.
The seamless transition from dockside at the iconic Standard Spa Miami to open-water bliss showcased one of our most distinctive capabilities. While other venues are landlocked in mediocrity, The Vessel offers the rare luxury of embarking directly from one of Miami's most prestigious locations. Our guests (literally) stepped from their private lockers—complete with personalized lululemon swag—straight onto our pristine decks.
“I’ve never taught a class with this kind of energy. To be on water, yet grounded, supported by the strength of The Vessel and the women around me, it was powerful, emotional, and truly unforgettable.”
Photo by Kevin Arrieta / Vaco Studio (@Krie8ta)
Photo by Marc-Anthony -(@themarcanthonyeffect)
Photo by Marc-Anthony -(@themarcanthonyeffect)
Where Premium Meets Performance
As the sun began its descent, DJ @miluhska took command of our club-grade audio system, proving that The Vessel's technical capabilities are as impressive as its views. Our custom-integrated sound system (courtesy of Exclusive Party Group) delivered crystal-clear beats across both decks. At the same time, our flexible branding capabilities allowed lululemon's aesthetic to flow seamlessly throughout the space; no awkward banners flapping in the wind here.
“The wellness space evolved into a floating venue across the skyline of Miami. The breeze, the water, the skyline, it’s incredible and inspiring.”
Photo by Maria Juliah (@itsmariajuliah)
Namas-dance
The first deck's bar area became a showcase for Unique Catering Design's culinary artistry, demonstrating how The Vessel's thoughtful layout transforms functional spaces into experiential moments. Every corner of our floating venue was designed to accommodate the unexpected—speaking of which...
Just when guests thought they'd seen it all, Aquasports Miami delivered a jaw-dropping flyboard performance that had everyone rushing to the railings. This wasn't planned theater—it was pure spontaneous magic that only happens when you have the entire Miami skyline as your backdrop and the open water as your stage.
Photo by Maria Juliah (@itsmariajuliah)
Photo by Kevin Arrieta / Vaco Studio (@Krie8ta)
Photo by Kevin Arrieta / Vaco Studio (@Krie8ta)
Anchored in Excellence
The lululemon ALIGN™ anniversary celebration wasn't just an event—it was a masterclass in how the right venue can elevate a brand activation from memorable to absolutely unforgettable. Our ability to seamlessly dock at premium locations, accommodate intimate groups in spacious comfort, and provide the technical infrastructure for flawless execution makes The Vessel Miami more than just a boat—we're a floating extension of your brand's vision.
For lululemon, finding perfect alignment meant trusting a venue that could match their commitment to premium experiences. As the evening concluded with guests dancing under the stars, it was clear that some partnerships are simply meant to be—both on land and at sea.